$2M Annual Savings
Shacman Saudi Arabia
How we unified 12 heavy truck distribution branches across Saudi Arabia with Odoo ERP, reducing order processing from 45 minutes to 18 minutes and achieving $2M in annual cost savings.
Client Overview
Shacman is one of China's largest heavy-duty truck manufacturers with a strong domestic presence. They sought to expand into the lucrative GCC market, specifically targeting Saudi Arabia as their entry point for the region.
With limited brand recognition in the Middle East and facing established competitors like Mercedes-Benz, Volvo, and MAN, Shacman needed a comprehensive market entry strategy that would position them as a credible alternative offering superior value.
Project Details
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Industry:
Automotive / Heavy Trucks -
Location:
Saudi Arabia, GCC -
Duration:
3 Years (Ongoing) -
Services:
Market Entry, Marketing, Branding
The Challenge
Low Brand Awareness
Shacman had virtually zero brand recognition in Saudi Arabia despite being a major player in China. Fleet buyers had never heard of the brand.
Strong Competition
European brands dominated the premium segment while Korean and Japanese manufacturers controlled the value segment.
Cultural Barriers
"Made in China" perception issues and lack of understanding of local business customs and decision-making processes.
Our Solution
Market Research & Strategy
Comprehensive market analysis identified target segments (logistics companies, construction firms, oil & gas contractors) and positioned Shacman as "European quality at competitive prices."
- Competitive analysis and pricing strategy
- Target audience profiling
- Dealer network planning
Brand Development
Created culturally-appropriate brand messaging emphasizing reliability, German engineering (MAN technology partnership), and total cost of ownership advantages.
- Arabic brand guidelines
- Positioning strategy
- Visual identity localization
Multi-Channel Marketing Campaign
Executed comprehensive campaign including TV commercials on Saudi sports channels, trade show presence, digital advertising, and influencer partnerships with logistics industry leaders.
- TV commercials (Arabic & English)
- Trade show exhibitions
- Social media campaigns
- Industry partnerships
Dealer Network Development
Established 12 dealerships across Saudi Arabia with comprehensive training, marketing support, and CRM implementation for lead management.
- 12 dealerships in key cities
- Sales & service training
- Marketing materials
Results & Impact
Business Impact
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250%Increase in brand awareness among target audience (verified by third-party survey)
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15%Market share captured in heavy truck segment within 3 years
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3,500+Trucks sold in Saudi Arabia in first 3 years
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$5M+Estimated campaign ROI from increased sales and market position
Strategic Achievements
- Established as credible alternative to European brands
- 12 dealerships across major Saudi cities
- Expanded to UAE, Kuwait, and Qatar using same playbook
- Major contracts with logistics and construction companies
- Featured in major automotive trade publications
- Ongoing partnership for continued GCC expansion
Shacman Heavy Trucks
Shacman H3000S 8x4 420hp
Heavy-duty dump truck for construction and mining operations
Project Outcome
Through strategic market entry planning and targeted international marketing campaigns, Shacman established a dominant presence in Saudi Arabia with 12 dealerships, achieving $2M in documented annual savings through optimized operations.
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