15%
Market Share
40%
Cost Reduction
60%
Faster Delivery
Client: Shacman
Market: Saudi Arabia
Industry: Heavy Trucks
Timeline: 18 months
The Challenge
In 2023, Shacman faced barriers entering Saudi Arabia's heavy truck market dominated by European brands (65% market share). Key challenges:
- Brand perception: "Made in China" concerns about durability
- Regulations: SASO certification, customs, VAT compliance
- Logistics: 45-60 day lead times from China
- Operations: Fragmented systems, manual tracking
Our 4-Phase Approach
- Saudi CR registration via SAGIA
- SASO certification for 5 truck models
- 3 dealership partnerships
- VAT + ZATCA e-invoicing setup
- 5,000 sqm Dammam warehouse
- $1.8M parts inventory
- Service centers: Riyadh, Jeddah, Dammam, Jubail
- Bonded warehouse for VAT deferral
- Dual-currency accounting (CNY/SAR)
- Dealer portal with inventory tracking
- Arabic/English service ticket system
- Sales CRM + automated warranty
- 20-25% below European competitor pricing
- 24-month warranty (vs. 12 industry std)
- 24/7 Arabic support hotline
- Focus: construction, mining, oil & gas
Key Lessons
Worked
$1.8M parts inventory eliminated lead time complaints
Worked
24/7 Arabic support built local trust
Challenge
SASO took 4 months (not 2)
Challenge
Ramadan reduced productivity 40%
"Valutoria guided us through every aspect of Saudi market entry. The custom business system gave us efficiency we never had, even in China."
— Regional Director, Shacman Middle EastIs This Right For You?
Best for:
Heavy machinery, B2B industrial, $30K+ products
Investment:
$200K-500K initial setup