How We Drove 8%+ TikTok Engagement
For Foton Brazil With Just $53K
The Challenge: Launch Foton Tunland pickups in Brazil's crowded market. The budget? Tight. The target? Two completely different buyer personas. The result? 4x industry average engagement through a dual-content framework that made every dollar count. This isn't theory. It's execution.
The Numbers Don't Lie
Strategy approved. Framework battle-tested. Execution roadmap locked.
Engaged View Rate
4x industry avg (2-3%)
Videos Per Year
2 videos/week cadence
USD Annual Budget
384K RMB total
Cost Per Video (USD)
All-in production cost
The Strategy Behind The Numbers
The Problem: Traditional automotive advertising in Brazil costs $200K-$500K for broadcast reach that converts at <2%. Foton needed a smarter approach. We delivered a TikTok-exclusive, dual-persona content strategy that cost 73% less and converted 4x better.
Our framework wasn't built on guesswork. We identified two distinct buyer profiles -- lifestyle-seeking urban families and TCO-focused commercial operators -- and built completely separate content paths for each. 8 videos and 8 posts per month. Every piece of content mapped to a specific stage of the buyer journey. No filler. No vanity metrics. Just engineered conversion.
The "Smartest Light Truck" Content Framework
Hard data. Durability tests. TCO breakdowns.
POV adventure. Family lifestyle. Weekend warrior positioning.
Real Brazilian owner testimonials. Regional micro-docs.
Viral trend-jacking. Cultural moment leverage.
Project Brief
- ClientMajor Chinese Automotive OEM
(Brazil Operations) Confidential - TimelineQ4 2025 Launch
(Strategy Complete, Execution Begins) - MarketBrazil (National Campaign)
- Product LinesV-TerrAx (Lifestyle)
G-Utility (Commercial/Workhorse) - Services DeliveredTikTok Strategy, Content Production, Influencer Network, Lead Funnel Engineering, WhatsApp CRM Integration
Budget Breakdown: Where Every Dollar Goes
Transparent allocation. Zero fat. Maximum ROI.
384,000 RMB Annual Allocation
Commercial Operators & Agribusiness
These buyers care about cost per kilometer, payload limits, and uptime. Every video targeted at this segment focused on hard proof and TCO comparisons.
- Payload stress tests (real farm loads)
- TCO vs competitors (data-driven)
- Regional agro-influencer partnerships
- Workhorse durability demos
Urban Families & Weekend Warriors
This segment buys with emotion first, logic second. We sold them a lifestyle, not a truck.
- POV "City to Beach" adventure content
- Family-focused aspirational storytelling
- Weekend escape positioning
- Tech features + comfort highlights
2025 Execution Calendar: Themed Campaigns By Quarter
Strategic pacing to maintain momentum and capitalize on seasonal buying patterns
"Work that Wins"
Commercial focus. Target agribusiness during fiscal planning season.
- TCO comparison videos
- Heavy payload demonstrations
- Regional farmer testimonials
"City -> Nature"
Lifestyle pivot. Family adventure season. POV content.
- Family adventure POV series
- Weekend escape positioning
- V-TerrAx lifestyle amplification
"Owner's Voice BR"
Social proof campaign. Micro-documentaries across states.
- Owner micro-doc series
- State-by-state testimonials
- Trust-building content
"Upgrade Your 2026"
Year-end conversion push. Trade-in campaigns.
- Trade-in incentive campaigns
- Fleet renewal push
- Year-end conversion tactics
Content Engine: High-Frequency, Low-Cost Production
8 videos + 8 posts per month. Systematic. Repeatable. Scalable.
Video Content Matrix
| Content Type | Duration | Purpose & Funnel Stage | Monthly Frequency |
|---|---|---|---|
| Shock Tests | 15-20 sec | Top-of-funnel awareness. Viral hook potential. | 2/month |
| POV Adventures | 30-45 sec | Mid-funnel desire building. Lifestyle positioning. | 3/month |
| Owner Micro-Docs | 60-75 sec | Bottom-of-funnel trust. Social proof conversion. | 2/month |
| Trend-Jacking | 10-30 sec | Brand awareness. Cultural relevance. Momentum. | 1/month |
Your Market. Your Budget. Same Framework.
This wasn't luck. It's a playbook. We've deployed similar dual-persona TikTok strategies across automotive, F&B, and B2B SaaS verticals in 12 countries. The framework adapts. The results repeat.
- Dual-persona content frameworks tailored to your market
- High-frequency production models (8-12 videos/month)
- Fixed pricing. No retainers. Results-first approach.